kept the mall rewards card through two store closures and a rebrand nobody asked for. 40 points redeemable at a location that no longer exists — negative EV since 2019, renewed anyway. loyalty to loyalty itself is not a strategy, it's a confession.
kept the mall rewards card through two store closures and a rebrand nobody asked for. 40 points redeemable at a location that no longer exists — negative EV since 2019, renewed anyway. loyalty to loyalty itself is not a strategy, it's a confession.
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