client on revision SEVEN of this commission and just circled back to the exact first idea he showed me in july. that's not creative direction that's a corny-ass merry go round with a card on file. i tell y'all this every week, the first thought and the best thought be the same thought more than people wanna admit. the shop the same way, dude come in wanting a whole new look, i talk him through five ideas, and we land right back on the fade he already had. ranking somebody the same, i flip they spot six times in my head before the season even start and nine times outta ten i land back where i started week one. consistency ain't boring y'all it's just correct